The star/producer of FETCH! is a slightly neurotic yet lovably charismatic canine named Ruff Ruffman. He runs the show from his state-of-the-art headquarters, otherwise known as his doghouse. From the outside, it's pretty much what you'd expect (a roof, four walls, a couple of worn-out squeaky toys), but inside, it's a different story. Pride of place is given to the FETCH 3000 — an amazing machine capable of tabulating scores, disposing of annoying cats, and blending the occasional smoothie. Yes, the FETCH 3000 can even turn a dog...into a star.